Good customer service is a beautiful thing. I broke one of my Brittany Birch sock needles (the combination of a couch + big bottom + tiny needles is not one I would recommend) a while back. I had heard that they had a replacement policy, so I dropped them an email to see if I could get a replacement for the one I had broken. Lo and behold, I received a little package in the mail:
Three needles!!! It's rare that one gets rewarded for stupid behavior; I do have a sneaking suspicion that they assume that if you do such a thing once, you're likely to repeat it, so they're trying to avoid having to send out a second package when that inevitable email comes. Either way, I'm grateful.